Why we're building Pump Up
As we built our previous companies, we struggled to balance winning new business with delivering great client work. Researching prospects, sending personal follow-ups, and staying on top of relationships took too much time—especially without a dedicated sales team. We felt reactive, constantly losing touch with valuable contacts.
This pain is even worse for brokers, consultants, and service professionals who thrive on relationships but spend their days buried in email, WhatsApp, and scattered notes, trying to remember who to follow up with.
We designed Pump Up to work like an AI sales sidekick, modeled after how client work was managed before computers. Instead of drowning in a CRM, you’d have an assistant reminding you of key touchpoints, suggesting follow-ups, and ensuring no client falls through the cracks—all from the tools you already use, like WhatsApp and email.
Who are we?
We're building the new way for client-led professionals to engage with their customers, from our office in San Francisco.
Our founders Leo and Mandeep, previously founded Datapane.com, the most popular way for data science teams to create reports, which powered reporting at companies like Nvidia, Ubisoft, Barclay's, and thousands more.
Prior to that, Leo, our CEO, was an early Y Combinator founder and Mandeep, our CTO, completed his PhD in Computer Science at Oxford University.
Investors
Pump Up is backed by world class investors and sales leaders behind the B2B products you trust, such as Airtable, Trello, Datadog, GitLab, and Highspot.




