Most business software assumes you sit at a desk. Manual clicking around and form-filling in desktop browsers is so common, we just view it as "how work gets done". But most of the workforce isn't tethered to a desk

‍They operate in the physical world: in the field, on job sites, meeting clients. For most companies in America, web apps are a bad solution.

The pain is particularly acute for very small businesses. Owners and managers are on-to-go and handle everything themselves: client work, business development, back-office admin. They have no dedicated teams to click around SaaS platforms and keep systems of record up-to-date. Result: they are drowning in admin work instead of focusing on their craft, and are only half as productive as larger companies.

This friction is an opportunity. It has also recently become possible to solve in a different way. LLMs can discover relevant data, understand context, and work collaboratively with users. Additionally, mobile messaging apps are evolving beyond text chat and now support multi-modal and interactive components, such as voice notes, forms, and embedded web views.

This presents the possibility of a new way to work: outside the browser, feeling more like a colleague accessible via voice/text, and replacing tedious point-and-click web apps and manual data entry. This is what we're building, and our goal is to help micro-firms scale effectively, freeing owners to focus on their craft and build productive, resilient businesses.