When you watch a great salesperson work, you notice how much of their time goes into small, thoughtful acts: an email asking about a prospect’s recent product launch, a well-timed note about a LinkedIn update, or a quick cross-introduction between two people who should talk. They build real relationships, which is exactly what B2B sales needs—but, as any team overseeing more than a handful of accounts can tell you, that kind of 1:1 attention is painful to scale.
We built Pump Up to tackle this problem in a new way: by embedding an AI agent directly inside Gmail (and eventually other common tools). Our aim is not to pile another standalone app on top of everything else you’re already juggling. It’s to quietly amplify your existing workflows so you can focus on what matters: understanding your customers and helping them see value in your product.
If you’re selling high-value enterprise deals, you might have only a few big accounts. Deep personalization for each is doable; you have the time to meet each stakeholder, review every new product announcement on their website, and tailor your communications precisely.
But once a salesperson manages dozens (or hundreds) of smaller and mid-market accounts, the margins on that level of care quickly disappear. Instead, you see patchwork solutions: half-automations for follow-ups, a mental backlog of “must-check LinkedIn for new job changes,” an ever-growing tangle of browser tabs and CRM fields. Deals slip through the cracks.
Part of the problem is that traditional sales workflows require you to “pull” data from CRMs, LinkedIn, your notes, and any number of web pages every time you want a fresh insight. Then you have to decide on next steps, craft messages, and track those messages. It’s time-intensive and error-prone. Salespeople spend their time doing shallow work between fragmented tools.
Pump Up turns that on its head. We create an AI agent per account, which continuously collects context (like your CRM data, LinkedIn, or your own notes) and then “pushes” suggested next steps into your inbox. If an opportunity is getting stale, or someone you emailed two weeks ago just posted about a product launch, or if you just forgot to follow-up, we bubble that up in your inbox so you can take action.
Why start inside Gmail? Because no salesperson wants yet another system to log into, nor can they afford to juggle new interfaces all day. If the AI can surface insights and compose recommended messages from within Gmail, you lose far less time switching contexts. And if you’re happy with your existing CRM, keep it: Pump Up isn’t here to replace those records. We pull in relevant data or let you push data from your CRM to Pump Up, so it fits into your existing stack.
Automation can be impersonal, and we believe that’s precisely the opposite of what high-quality sales entails. That’s why Pump Up still leaves room for your judgment: it provides suggestions for follow-ups, recommended next steps, and personalized templates, but you stay in the driver’s seat. People buy from people, and our AI is meant to keep you informed and efficient, not to replace your voice.
1. Seamless Setup
Because Pump Up is a Google Workspace Add-in, it takes only a moment to install.
Suggestions in your Gmail for whom to reach out to, along with a rationale. Perhaps it’s someone you emailed last month who never replied. Pump Up can shows you relevant details—like they recently changed roles—when you’re crafting the follow-up.
3. Continuously Updated Context
For each account, the AI agent fetches data from third-party data sources and custom sources you connect. If you have an existing CRM, that might include up-to-date deal stages, new product usage info, or notes from a recent call.
4. Personalized Templates
When you do want to send an email, Pump Up can generate a personalized draft based on contextual details: the lead’s details, their company’s latest announcements, or past conversation points and message history. Templates can be richly personalized with AI prompts (not just {{first_name}}).
Gmail is just the first step. Longer term, we imagine AI playing a quiet, helpful role everywhere you work.
This future isn’t about building yet another large, complicated interface. It’s about distributing intelligence into the tools people already rely on. We think that’s how sales tech—and workplace software more generally—becomes truly transformative. You want to do your best work, not babysit another web UI.
If you’re curious, you can install Pump Up for Gmail in seconds. It’s a lightweight approach and shouldn’t require ripping out any part of your existing system. You can also schedule a quick demo if you want to see it in action and make sure it’s right for you.
We don’t promise a silver bullet. Building real relationships with customers—understanding their problems, shaping the solution, and communicating value—will always require human creativity and empathy. But we do think software can remove much of the rote work that keeps you from putting your best foot forward. Our hope is that Pump Up opens the door to more meaningful, thoughtful engagement at scale, without sacrificing personalization.
It’s early days, and there’s a lot we still want to explore. But if you share our conviction that AI should make life simpler, not more complicated, we’d love to show you what we’ve built—and hear where you think this all should go next.
